About
Liquid Muse is a creative collaboration between Underwater360 founder John Thet and DJ Siren.
Liquid Muse is an innovative ocean-inspired concept that blends underwater performance, music, fashion, and immersive experiences, offering audiences a truly one-of-a-kind experiential environment.
At the core of Liquid Muse is the Dive Tank Creative Performance Space—a versatile installation designed to host a wide range of ocean-inspired experiences, including:
– Underwater performances for events and special occasions
– Live DJ sets paired with synchronized underwater choreography
– Dive tank rentals for creative productions, photography, and filming
– Mermaid performance training and educational workshops
– Ocean-inspired fashion showcases, presented both underwater and on land
– Brand activations, experiential campaigns, and location-based showcases
Whether it’s a corporate roadshow, carnival, product launch, or dinner & dance, Liquid Muse transforms any venue into a dynamic stage—where storytelling unfolds beneath the surface and above it.
As part of the Underwater360 ecosystem, Liquid Muse extends a vision of pushing creative boundaries through ocean-inspired experiences. It is not just an event feature, but a platform for artistic expression, brand storytelling, and unforgettable audience engagement.
Team Behind the Scenes
John Thet
Founder of Liquid Muse
Since 1993, Singapore-based publisher and entrepreneur John Thet has been a global pioneer in marine conservation, safe diving, and underwater media. He has built an unmatched international network across publishing, events, and historical preservation.
Media Portfolio
As CEO and Publisher of Asian Geographic Magazine, he has won over 89 creative awards and directs 20% of profits to regional conservation. His portfolio includes Asian Diver and Scuba Diver AustralAsia (SDAA)—the latter expanding to newsstands in 24 countries and serving as the official publication for the PADI Diving Society Asia-Pacific and DAN Asia Pacific.
Expositions & Events
As CEO of Underwater360 (UW360), Thet transformed the Asia Dive Expo (ADEX) into the region’s largest, longest-running dive trade show. He successfully expanded ADEX from Singapore into China, India, Hong Kong, the Philippines, and Indonesia, earning prestigious endorsements from DEMA, STB, and CUA.
Historical Preservation
In 2012, he co-founded the Historical Diving Society Asia (HDS Asia) to educate the public and preserve diving heritage across the continent.
Global Recognition
In 2024, John Thet was inducted into the prestigious International Scuba Diving Hall of Fame (ISDHOF) in the Cayman Islands, honored as the fifth Asian and possibly the youngest luminary to receive the distinction.
Ocean Advocacy
Under his leadership, ADEX has grown from its Singapore roots into the largest and longest-running dive expo in Asia, while also taking on active roles in marine conservation and sustainable ocean initiatives.
Expansion
He has spearheaded the growth of the ADEX brand across the region, collaborating with international tourism and diving events such as DXI in Indonesia, ADEX Liveaboard Expo and Asian Geographic Island Tourism Expo in Shanghai, China.
Siren
Art Director of Liquid Muse
Siren is a professional mermaid performer, international DJ, and creative director of Liquid Muse. She is known for blending underwater performance artistry with music and immersive storytelling to create emotionally engaging live experiences.
A certified underwater performer and scuba diver, Siren holds:
- SSI Open Water Scuba Diver certification
- SSI Mermaid Instructor certification
- International DJ experience across live event platforms
She is the one and only performer globally who bridges both underwater performance and live DJ culture, making her uniquely positioned to lead Liquid Muse as both creative visionary and performing artist.
Performance Highlights
Siren has performed extensively across Singapore and internationally, including:
- Underwater performances at River Safari Singapore alongside manatees and marine life
- Resident mermaid performer at Fish Pool Restaurant, South Beach Hotel
- Regular underwater and DJ performer at Asia Dive Expo events in Singapore as well as across Asia.
Beyond aquatic venues, she has appeared as a on-land mermaid performer at various:
- Corporate Dinner & Dance events
- Weddings and private celebrations
- Roadshows and public activations
- Educational programmes and family events
Vision
To redefine live entertainment by creating immersive ocean-inspired performance environments that elevate aquatic art, fashion, music, and storytelling into unforgettable experiences.
Mission
- To promote and elevate aquatic sports and performance arts
- To create portable, high-impact experiential installations that can be deployed anywhere
- To merge music, fashion, and underwater performance into a unified creative platform
- To deliver unforgettable audience engagement through emotionally compelling and visually magnetic experiences
- To make Liquid Muse a leading name in immersive entertainment, brand activations, and experiential storytelling
What Makes Liquid Muse Different?
In today’s fast-paced attention economy, brands and events compete for only a few seconds of audience focus.
Liquid Muse is designed specifically for this challenge.
The Dive Tank is an immediate visual magnet:
- Guests are drawn in within seconds by movement in water, light reflections, and human presence in an unexpected environment
- Creates “must-record” moments: Audiences instinctively gather, watch, and film
- Drives organic sharing and virality across social platforms
- Converts passive audiences into engaged participants
- The combination of underwater performance + live DJ sets creates a rare dual-focus spectacle: visual emotion + musical energy
- Provides a high-impact storytelling platform for brand identity
Liquid Muse has been proven to:
- Stop foot traffic instantly at large-scale events
- Increase dwell time significantly at activation zones
- Generate high volumes of user-generated content
- Strengthen brand recall through emotional and sensory impact
In short: it is designed to make brands impossible to ignore.
In a saturated market, visibility is no longer enough—attention is the currency. For corporate clients, Liquid Muse is not just entertainment—it is a live experiential marketing tool.