The Citizen watch story started in 1918 with the founding of the Shokosha Watch Research Institute by Tokyo jeweller Kamekichi Yakamazi. Using Swiss machinery, they started producing pocket watches and had begun the commercial production of the first 16 Calibre pocket watch by the end of 1924. Yakamazi’s ambition was to make watches affordable so that every CITIZEN could afford to own a watch. The company began selling pocket watches under the name “Citizen” and in 1930, they took their name of their brand and renamed the company as Citizen Holdings.

Since its founding, Citizen has held to the belief of “Better Starts Now” – that “no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it.”

In 1970, Citizen introduced to the world the first watch made from titanium. From there, they invented the Super Titanium watch, a material that is five times harder than stainless steel. Made from processing solid titanium with Duratect, Citizen’s surface-hardening technology, the Citizen Super Titanium watch is light, scratch- and rust-resistant and is hypoallergenic and gentle on the skin. Citizen created the world’s first analogue light powered watch in 1976 with the Eco-Drive. Citizen’s Eco-Drive watches generate energy even from dim indoor light and can keep running for than six months even in the dark.

Launched in 1989, Citizen’s Promaster range of watches is 30 years old this year. Aimed at the toughest environments in the ocean, land and sky, Citizen’s Promaster range has a proprietary shock counteraction function which sends an electrical signal to the motor to momentarily lock the rotor to prevent the watch hands from moving out of place within one-thousandth of a second when the watch experiences a shock or strong vibration.

The Promaster Eco-Drive Professional Diver 1,000 metres watch, equipped for 1,000 metre saturation diving, is the first diver’s watch with Eco-Drive powered movement. The Promaster Eco-Drive Altichron is Citizen’s land explorer range, sporting an altimetre (functional up to 10,000 metres), a compass and Eco-Drive. The Promaster Eco-Drive Global Radion-Controlled is a pilot’s watch equipped with an aviation scale, world time functionality and an Eco-Drive.

Citizen is celebrating its 101th anniversary this year and it remains at the forefront of innovation and precision with its revolutionary Eco-Drive – light powered timepieces, the proprietary Super Titanium technology and the Promaster sports range. Still at the forefront of innovation and precision, Citizen sees the world as a work in progress, a place to be improved and a place where time is measured in steps forward.

Post a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.