As divers, we obviously care about the marine environment. So what’s stopping us from being at the forefront of change to protect it? Is it really because there is “nothing” we can do? Or is our apathy a result of the way the issues are presented and the solutions are designed?

We went to ask the experts. The Opportunity Lab, part of Singapore’s University of Technology and Design, is an interdisciplinary laboratory that is researching the roles of designers in creating social change. This is their response.

In the drive to promote sustainability, a few simple guiding principles make efforts all the more effective:

KEEP IT NORMAL

Make sustainable behaviour “normal”, not radical

KEEP IT POSITIVE

Focus on the benefits, not the barriers

MAKE IT DEFAULT

Focus on the benefits, not the barriers

GET TOGETHER

Connect with like-minded people

 

 

 

 

 

 

 

REWARD IT
Give praise and recognition, even when wins are small

KEEP IT PERSONAL

Speak to the individual, and to their tastes and priorities

MAKE IT FUN
Sustainability can be more than just the “right” choice

PROVIDE CHOICES

Let people engage with sustainable behaviour on their own terms

FOSTER COMMITMENT
Challenge people to commit to positive changes for the long run

For the rest of this article (Scuba Diver Issue 3/2015, AA No.82) and other stories, check out our past issues here or download digital copy here.

Post a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.